RVML's Video & Discussion Series: The Merchants of Cool
All Tueday evening events at
RVML are FREE ADMISSION
Note: This program can also be viewed on-line for free at
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/" Target="_blank">
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/
Video Description:
They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year.
They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth?
FRONTLINE correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in "The Merchants of Cool." Produced by Barak Goodman and Rachel Dretzin, the program talks with top marketers, media executives and cultural/media critics, and explores the symbiotic relationship between the media and today's teens, as each looks to the other for their identity.
More Information:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/
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Tuesday Evening Event Formats:
1) Video/Discussion Format:
60 Min Film
10 Min Break
50 Min Discussion
2) Lecture/Presentation Format:
90-120 Minute presentation including break and Q&A Period.
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RVML's Vision Statement: Our ability to discern truth is enhanced by exposure to a broader perspective on the human experience. As we integrate new truths into our awareness, the expansion of knowledge in the collective mind advances the evolution of human consciousness.
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RENT RVML's LECTURE HALL: The 1,000 Sq.ft. presentation area is air-conditioned and wheelchair accessible with full audio-visual capabilities available. Eighty folding chairs can be arranged in different configurations for meetings, lectures, and gatherings. -$15.00 per hour, 2 hour minimum.
http://www.rvml.org/contact.shtml